Writer & Content Creator
Valerie has years of experience and a well-honed set of versatile writing skills. She can:
Drill down to identify your brand story and its most compelling elements
Build out a storyline and messaging
Architect a narrative and visual brand assets
Translate brand story into different cross-platform formats
Expertise in writing press and marketing materials, messaging, talking points, bios, videos scripts, interview prep and briefs, media pitches, PSAs, brochures, and core messaging to be used across materials from press releases to social media. And more. Below is a sampling.
Press Materials: GSUSA Decoding the Digital Girl National Press Release, GSUSA Decoding the Digital Girl Council Press Release, GSUSA State of Girls Press Release, Greenhope Kadake House Press Release, Greenhope Kandake House Backgrounder, MoMA Film Exhibition Press Release, Salmagundi Club Wiggins Exhibit Press Release, Art Students League M2M Press Release, Roz Dimon Spring Hamptons Show Press Release, Regent Hotels & Resorts Backgrounder, Regent Beijing Fact Sheet, Regent Hotels & Resorts Maldives, Starhotels Splendid Venice.
Articles, Op-Eds, and ENewsletters: GSUSA Leadership Op-Ed, GSUSA Commemorative Coin Op-Ed, Rug & Kilim eNewsletter, Maclaren ENewsletter Prototype, Maclaren for Parents Magazine / Hachette Russia Advertorial
Copy: GSRI Study Digital Leader Social Media Graphic, GSRI Study Parenting Social Media Graphic, Maclaren Brand History, Maclaren Accessories Sell Sheet, Rug & Kilim Brand Copy Web, Rug & Kilim Product Copy Web, Duanereader, Tiffany & Co. Corporate Brochure, Starhotels Executive Package
Bios: CEO Sylvia Acevedo Bio, CEO Anna Maria Chavez, Expert Andrea Bastiani Archibald, Artist Julien Miville Bio, Artist P. Smallwood, Artist Jannelle Cortes
Talking Points: GSUSA Leadership Panel Discussion, GSUSA AP Decoding Digital Girl, GSUSA MSNBC Know Your Value, GSUSA FOX13 Live Remote
Pitches: GSUSA Decoding the Digital Girl, Riley’s Way Youth Leaders, Starhotels Portfolio, Starhotels Valentines Day, Taste of the Lower East Side Restaurant Recruitment